Cart is emptyMy mum runs a small business from her home where she makes and sells homemade greetings cards. She wanted to have an online presence, and as a gift, I designed her a logo that could be printed on cards and sent with orders, or given out at craft fairs. Her name is Sheila, so the name of the company is simply ‘Sheila’s Cards’.
I didn’t spend long doodling some sketches before I came up with the idea of making the letter ‘S’ into the shape of a card standing up (fig 1). Once I’d got the general idea, it all fell into place quite quickly. I chose to use the colour pink and floral pattern for the cover of the card as most of the people who would be buying her cards would be female. I felt that this would have an appeal to them. For the background, I used a pastel shade of blue as I felt this complemented the pink cover. I had some of the flowers floating off the ‘S’ to represent the handcrafted nature of the cards she produces.
There was not much of a consultation on the logo. It was one of those moments when everything came together very quickly, and everyone was happy with how it looked. However, I have come to realise that perhaps some consultation with the client would have been helpful to the process to understand their expectations. In this case, though, the work without much discussion was acceptable as I had a personal relationship with the client and I knew what she wanted.
Once the logo was agreed on, I put together some contact details to make a business card which could be passed along with orders. For this, I made some small icons to go with the various forms of communication and chose a handwritten style font. The result can be seen below (fig 2).
